RELEVANCE OF E-MARKETING TO ORGANISATIONS- WITH REFERENCE TO TESCO

E-marketing is the union of marketing in its entirety and technology to improve a firm 's competencies, adapting new strategies and affect markets positively, thereby opening up opportunities for business to thrive positively.

The world keeps evolving and change is in evitable to the survival of man, hence man must embrace change to survive physically and economic wise, because each business as its own life span.

Every year millions of dollars is been spent to identify new means of conducting business operations profitably by breaking physically barriers, communication challenges and other treats that can imped growths, so that businesses could profit.

One of the solutions was the advent of E-marketing , through the aid of digital technologies. Firms with full comprehension and knows the powers embedded in internet technology are positioned to capitalise on information technology.

E-marketing is seamless, it reaches out to millions of people across the globe instantly. A firm like Tesco usually send across its new marketing campaign online to is heterogenous customers who has access to internet facility, showcasing their products.

Customers are just a click away even when Tesco has closed for the day, information can still be accessed by both individual and business buyers, who are more demanding than ever. Tesco's customers are better informed about their products and services as Tesco through the E-marketing medium offers one on one marketing, which educate or inform customers about current offer(s)

A recent example is the ongoing £3000 voucher campaign for customers which Tesco is disseminating through the mobile phones,PDAs and PCs. Tesco has come to recognise their target customers behavioural pattern and the best medium to reach them.

Since planning,coupled with R/D is about sourcing, identifying and improving methods of selling products profitably and minimising cost/ overheads, aproperly planned and co-ordinated E- marketing campaign can reach the right customers at a much lower cost than the traditonal marketing methods.